What to Keep in Mind When Designing for Motorsport?

Now that you have a clear vision of what your collection should look like, it’s time to delve into the details. Here are some key points to consider in order to refine your initial concept.

Firstly, we need to address the overall style of your collection. Should the design be bold, or minimalist and subdued? The style you choose will guide all our efforts around the project and can significantly impact how your target audience perceives your team. For example, if you want to make a strong statement with your design, creating a powerful, eye-catching design, then a strong style and neon colors will definitely help you achieve this goal. On the other hand, if your team appeals to a sophisticated, elegant audience, a minimalist aesthetic will be the best solution.

The second point to focus on is the color scheme. The colors you choose will play a significant role in evoking the desired emotions and atmosphere in your collection. For example, warm, earthy tones like brown or orange can evoke a sense of comfort and security, while cooler colors like blue or purple can evoke a feeling of calm. If you’re thinking of a more daring color concept, you should consider using bright, vibrant colors like lime or neon (fluorescent). A subtle and more subdued look can be achieved by using a small amount of colors in simple shades like white, gray, or navy. The Pantone color palette is excellent for choosing the right color. We can precede each production with a color test to ensure the shade of the color meets both your and our expectations.

The third very important element is sending us the logos in the appropriate format (Corel Draw, AI, EPS, editable PDF). This is a crucial element because when we receive logos in vector graphic format, we are sure that they will retain their quality after printing, and the logo will appear sharp and precise, regardless of the size used. Additionally, vector graphics are easy to edit, which allows for quick and easy modifications if needed.

The fourth element is related to the comfort and purpose of your collection. You can count on us to select the appropriate materials, which we will then adjust to your style and aesthetics. We guarantee durable, comfortable materials applied appropriately to the intended use. For example, if your team races year-round, we will plan and prepare a list of materials and products you can rely on throughout the season, from thermal underwear to thick winter jackets. For teams that race only in summer, we will prepare collections from the most breathable materials.

The fifth element, which is directly related to the fourth point, is the choice of products. Together, we will decide which types of products best suit your team and propose the best product solutions for sale to your fans. We can divide the selection into two categories. The first focuses on the purpose and comfort for the team, and the second, where we will be guided by the popularity of the product among fans and other recipients. This is very helpful when creating designs and selecting the right materials for each collection.

The sixth point is often overlooked and can be the most critical factor in your satisfaction with your new clothing. We are talking about selecting the right size for yourself, the team, sponsors, and fans. We have precisely measured size charts for each product, which we will be happy to share with you. In the case of non-standard sizes, we can undertake custom tailoring after receiving all the necessary information.

The last element is the production time. Please start working on your order early, as only a calm, well-organized production process can give us the best final result. We are also aware that there are express productions, which we also undertake by shortening the production process to just a few days. The typical order fulfillment time is 3-4 weeks. In the case of reorders, the average fulfillment time is 2 weeks.

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